PERSONALISED FITNESS COACHING FOR MEN & WOMEN 30+
PERSONALISED FITNESS COACHING FOR MEN & WOMEN 30+
Master Your Training, Nutrition & Fat Loss
And Build a Stronger, Leaner Physique Without Crash Diets or Endless Cardio.
Get a personalised training and nutrition strategy built around your body, your goals and your lifestyle - so you can finally break through plateaus, train with clarity and make progress you can actually sustain.
Watch This
2 Minute Video
APPLY FOR 1:1 COACHING
0
+
Transformations
0
+
Years of Coaching
NASM
Certified Personal Trainer
YOU DON'T NEED ANOTHER GENERIC FITNESS PLAN
You Need One That Knows What To Do When Your Progress Stops.
Most fitness plans work the same way. You receive a workout programme, get a diet or calorie target, follow it for a few weeks, and as long as your body keeps responding, everything feels fine.
But eventually progress slows. Your weight stops changing. Your strength stalls. Your physique looks the same. Hunger increases. Motivation drops. And suddenly the advice becomes: eat less, train harder, add more cardio.
Your body changed. Your plan did not.
That is where personalised coaching becomes different.
APPLY FOR 1:1 COACHING
WHY MOST PEOPLE STAY STUCK
Working Hard Is Not The Same As Progressing.
You may already be training consistently and trying to eat better. But without a clear progression strategy, it becomes difficult to know whether what you're doing is actually moving you forward.
YOU MAY BE...
BUT STILL...
Training 3-5 days every week
Seeing very little physical change
Eating healthier
Unsure how much you actually need
Adding more cardio
Still struggling with stubborn fat
Following online workout plans
Repeating the same routine for months
Cutting calories again
Losing consistency from a restrictive plan.
Putting in more effort
Not knowing what needs to change next
More effort is not always the answer. Better decisions are.
APPLY FOR 1:1 COACHING
INTRODUCING
THE SHRED METHOD
A Personalised Coaching System Built To Turn Consistent Effort Into Measurable Progress.
Instead of giving every client the same workout and diet plan, SHRED by DAVE builds the strategy around the individual. Your training, nutrition, recovery and progress are treated as parts of the same system.
01
ASSESS YOUR STARTING POINT
We understand your current physique, training history, lifestyle, nutrition, schedule and the challenges currently holding you back.
02
DEFINE YOUR DIRECTION
Your programme is structured around a clear outcome - whether that is fat loss, body recomposition, muscle development or improved strength.
03
BUILD YOUR PERSONAL PLAN
Your training and nutrition strategy is designed around your body, experience, schedule and food preferences.
04
TRAIN • EAT • RECOVER
Follow a structured approach where your training, nutrition and recovery support the same objective.
05
TRACK • ADJUST • PROGRESS
Your progress is monitored so the strategy can evolve as your body responds.
06
THE PRINCIPLE
A good programme should not just tell you what to do today. It should know what to change tomorrow.
APPLY FOR 1:1 COACHING
Two People Can Have The Same Goal And Still Need Completely Different Approaches.
One may train five days a week. Another may only have three. One may travel constantly. Another may work from home. One may respond quickly to a calorie deficit. Another may already have been dieting for months.
YOUR BODY
Your starting point, body composition and how your physique is responding.
YOUR TRAINING
Your experience, strength, available equipment, frequency and progression.
YOUR NUTRITION
Your requirements, food preferences, eating habits and lifestyle.
YOUR LIFE
Your work, travel, family commitments, sleep, stress and available time.
YOUR PROGRESS
Your weight, measurements, performance, recovery and visual changes.
THE OUTCOME
The programme is built around these variables - not around a generic template.
APPLY FOR 1:1 COACHING
A DIFFERENT WAY TO TRANSFORM YOUR PHYSIQUE
No Boring Diets. No Hardcore Cardio. No Random Training.
The goal is not to see how miserable you can make yourself for 12 weeks. The goal is to create a strategy that gets results without making fitness impossible to maintain.
INSTEAD OF...
SHRED FOCUSES ON...
- Generic workout plans
- Random exercises
- Crash diets
- Endless cardio
- Removing everything you enjoy
- Guessing what works
- Staying on one plan forever
- Temporary weight loss
- Personalised training
- Structured progression
- Flexible nutrition
- Strategic conditioning
- Building nutrition around real life
- Tracking measurable progress
- Adjusting as your body changes
- Building a stronger, leaner physique
APPLY FOR 1:1 COACHING
YOUR COMPLETE COACHING SYSTEM
Everything Work Together.
Personalised Training
A structured programme created around your current ability, goals, available time and training environment.
Progressive Overload
Your workouts are designed to progress over time instead of simply repeating exercises and hoping for change.
Ongoing Adjustments
When your body adapts or your circumstances change, your programme can change with it.
Accountability & Support
You have guidance throughout the process instead of being handed a plan and left to figure everything out alone.
Flexible Nutrition
A nutrition strategy designed to help you progress without forcing you into an unnecessarily diet.
Progress Tracking
Your results are monitored using the metrics that matter so decisions are not based on guesswork.
Recovery & Lifestyle
Your sleep, recovery, work schedule, stress and real-life commitments are considered as part of the overall plan.
Supplementation Guidance
Get clarity on what may be useful for your goals instead of wasting money following random recommendations.
APPLY FOR 1:1 COACHING
500+ CLIENT TRANSFORMATIONS
The Results Speak Louder Than The Programme.
0
+
Client Transformations
0
+ kg
Weight-Loss Transformations
0
+
Years of Coaching
GLOBAL
Coaching Experience
Real people. Different starting points. Different goals. One principle: build the strategy around the individual.
APPLY FOR 1:1 COACHING
WHO IS SHRED BY DAVE FOR?
For People Who Are Ready To Stop Jumping Between Plans.
This coaching is designed for people who want a clear, personalised system they can follow consistently.
- You're 30+ and want to become stronger, leaner and healthier.
- You've been training but are not seeing the physical progress you expect.
- Your fat loss has slowed down or completely plateaued.
- You're willing to follow the process consistently.
- You want structure without making fitness your entire life.
- You want training and nutrition designed around your goals.
- You want someone to tell you what needs to change when progress slows.
- You're tired of repeatedly starting diets that are impossible to maintain.
This is not another 30-day challenge. It is a coaching system designed to help you keep progressing.
APPLY FOR 1:1 COACHING
MEET YOUR MENTOR
Meet Dave
Founder & Head Coach - SHRED by DAVE
Dave is a NASM-Certified Personal Trainer and Certified Sports Nutritionist with more than 5 years of professional coaching experience and 500+ client transformations.
His approach combines evidence-based training, strategic nutrition, progressive overload and individualised programming to help clients achieve sustainable physical transformation.
Over the years, Dave has coached people with different lifestyles, professions, schedules and goals - including athletes, busy professionals and clients from the medical field.
"The programme should fit the person. The person should not have to fit the programme."
That means understanding where you currently are, what you're trying to achieve and what needs to change as your body progresses.
0
+
Client Transformations
0
+
Years of Coaching
GLOBAL
Coaching Experience
"We do not just help people lose weight. We help them build a physique they know how to maintain."
APPLY FOR 1:1 COACHING
FREQUENTLY ASKED QUESTIONS
Before You Apply
Yes. Your coaching is designed around your starting point, goals, training experience, lifestyle and progress rather than giving every client the same programme.
No. The approach focuses on flexible nutrition and building an eating strategy that supports your goals while remaining practical for your lifestyle.
The programme does not rely on endless or hardcore cardio as the primary fat-loss strategy. Cardio can be used strategically based on your individual requirements.
No. Your training programme can be structured according to your current ability and experience level.
The purpose of personalisation is to create something you can realistically execute. Your training frequency and nutrition strategy can take your schedule and lifestyle into account.